Budweiser Brewing

1 Comment

Almost done with this really long article, caught this gem, [check out the full article here](http://www.newyorker.com/reporting/2008/11/24/081124fa_fact_bilger?currentPage=all):
> The strictures of the Reinheitsgebot have helped turn German brewers into the most resourceful and technically capable in the world. By mixing and matching strains of yeast, varieties of hops, and pale or roasted grains, they can produce almost any flavor found in fruit or spice. With three ingredients, they can give the illusion of a dozen.
> The same discipline, if not creativity, has helped make Budweiser the most popular beer in the world. Its sheer consistency, across tens of billions of bottles and cans, is a technical marvel, and even the crankiest craft brewers harbor a secret admiration for it.
And a great point as to why you shouldn’t drink just one beer:
> “Look,” he told me later. “I’m not afraid to pay compliments where compliments are due. Anheuser-Busch’s quality–if quality is consistency–is second to none. But I’m frustrated that that one beer has been hammered down people’s throats. I mean, banana cream pie may be your favorite fucking food. But if you ate banana cream pie every day you would hate it, too.”

One Comment (+add yours?)

  1. MOM
    Dec 07, 2008 @ 15:23:55

    Thats a long article. i’ll read and comment on it in three days time.